It is from 2 distinct cultures, Moroccan and French, that we met on the theme of recycling to respond to our desire for “renewal”.

The challenge is to consider waste as a raw material, in order to then design a product, according to its usefulness or its purpose.

Since 1999, we have been distributing, not only in France and Europe, but in Japan, North America and Australia, the products manufactured in our workshop.

In Morocco, in the form of a cooperative / association, artisans ensure not only the collection of future raw materials, but also the production of models presented at trade fairs.

Our creations have a double history, that of having been, that of having become. These are unique pieces, imprinted by the work of their author.

“I spent my childhood in the South of Morocco, inventing rag balloons, imagining cars with tin cans, plastic toys had not yet swept over these remote regions, and failing to have , I was creating. ”
Naiv

“Daughter of a seamstress, my mother dressed her world with scraps of fabric, and I have kept in mind these beds lined with eiderdowns and tiny cushions, which she made in shoeboxes, for my stuffed animals. ”
Arnaud